ACTIVE IN COLOMBIA’S TOP 7 CITIES

Colombia 2019 | TRANSPORT | VIP INTERVIEW

TBY talks to Andres Hernandez, General Manager of Avis Colombia, on expectations for the coming year, changes in the tourism sector, and the new government.

How would you describe 2018 for Avis in Colombia, and what expectations do you have for 2019?

In Colombia, Avis has consolidated itself as one of the top five companies in the country with a fleet of 560 cars in the rental car business and 2,500 in the long-term business. Currently, we have offices in the seven most important cities of Colombia, mainly in airports. By 2019, Mareauto, as operator of the Avis franchise for Colombia, expects to continue to strengthen its operation in B2B business.

In a regional context, how important are Avis operation in Colombia?

Mareauto Colombia has achieved a relevant place with Avis in Latin America and the Caribbean. In 2018 we were awarded as the franchise of best growth in the region.

How has the renting business changed since Avis entered the Colombian market?

Mareauto has been operating the Avis Colombia franchise for the last 10 years. During the first five years, Mareauto completed its learning curve in the Colombian market, and in the following years has been gaining market share with two-digit sustainable growth. Our presence in the market has fostered the competitiveness of the sector.

What major challenges remain for the Colombian market? What can we expect from the Colombian tourism sector in the coming years?

Avis has high expectations for the coming years; the impulse that the new Colombian government wants to give to the competitiveness of the country is a factor that allows us to project great growth in strategic sectors of the Colombian economy, making more companies consider us the best offer in integral mobility solutions to support their operation.