MOMENTUM TO GROW ON
TBY talks to Andres Hernandez, General Manager of Mareauto Colombia S.A.S, AVIS Colombia, on outgrowing the market by legions, providing customers with an unforgettable experience, and offering a timeless premium service.

BIOGRAPHY
The General Manager of Mareauto Colombia S.A.S, Andres Hernandez is an economist from the Universidad del Rosario, with a specialization in managing finance from George Washington University. He has 15 years of experience in the renting business including with Grupo Bancolombia, Grupo Pichincha, and Grupo Maresa. He has been managing Avis Renting in Colombia for seven years.What have been Avis' main accomplishments since beginning operations in Colombia?
In the last few years, Mareauto Colombia, an operator of the AVIS franchise, has established itself as a successful organization that has continuously raised its standards of quality and service. As a result, today AVIS Colombia is recognized as the best AVIS franchise in Latin America and the Caribbean.
How was 2017 for the company, and what is your forecast for 2018?
Due to remarkable commercial management, in 2017 we achieved larger growth than the market, growing in operation above 30% and placing AVIS as the second player in the car rental market in Colombia. In 2018 we expect to maintain the trend and grow by 20%.
What has been the strategy behind this growth?
The strategy of AVIS has three main pillars: the consolidation of a top-notch team, improvement of service quality by reaching international standards (ISO 9001), and an aggressive commercial strategy. These three pillars have given us a vision of the future of a large company.
How does AVIS compete in the Colombian market with other international car rental companies?
AVIS is a premium brand; our goal is to provide a memorable experience for those who rent a car with us. We are not the cheapest in the market, but we work hard to offer the best service and ensure our customers leave satisfied and return.
How does AVIS position itself in terms of opportunities arising from the tourism sector?
AVIS is a transnational brand, with a presence in more than 180 countries around the world. Our international clients seek us out because they know we offer a premium service.

TABLE OF CONTENTS
Guest Speaker
François-Philippe Champagne, Minister of International Trade, Canada
TBY talks to François-Philippe Champagne, Minister of International Trade of Canada, on making globalization work for all Colombians and Canadians, supporting the environment and mutually progressive causes, and increasing technological and educational ties.
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Juan Gabriel Pérez, Executive Director, Invest in Bogotá
TBY talks to Juan Gabriel Pérez, Executive Director of Invest in Bogotá, on rounding a turning point, the opportunities for foreign investment in infrastructural PPPs, and finding the perfect investors for adding value on a local scale.
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Patricia Tovar, Executive Director, Colombian British Chamber of Commerce (Britcham)
TBY talks to Patricia Tovar, Executive Director of Colombian British Chamber of Commerce (Britcham), on finding new strategies in trying times, supporting Colombians investing in the UK, and the rising importance of ecotourism.
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Orlando Velandia Sepúlveda, President, Agencia Nacional de Hidrocarburos (ANH)
TBY talks to Orlando Velandia Sepúlveda, President of Agencia Nacional de Hidrocarburos (ANH), on Tax Refund Certificates, developing pedagogical programs, and the Territorial Strategy of Hydrocarbons.
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Diego León Vélez Velásquez, General Manager, Ingeniería y Gestión Administrativa (IGGA)
TBY talks to Diego León Vélez Velásquez, General Manager of Ingeniería y Gestión Administrativa (IGGA), on predial management, virtual technical file, and working with different economic models.
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Iván Herrera, Vice President , Business Solutions and Government of Huawei Colombia
TBY talks to Iván Herrera, Vice President of Business Solutions and Government of Huawei Colombia, and Cao Wei, Country Manager of Consumer Business Group of Huawei Colombia, on their growth plans for the country.
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Carlos Alberto García Montes, General Director, National Institute of Roads (INVIAS)
TBY talks to Carlos Alberto García Montes, General Director of the National Institute of Roads (INVIAS), on developing Colombia's road networks, linking intermodal transport, and establishing private partnerships.
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María del Carmen Araujo Grijalva, Executive President, Hidalgo e Hidalgo (HeH) Colombia
TBY talks to María del Carmen Araujo Grijalva, Executive President of Hidalgo e Hidalgo (HeH) Colombia, on contributing to productivity and growth in Colombia, working closely with local communities, and areas of opportunity.
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Santiago José Castro Agudelo, Rector, Universidad La Gran Colombia
TBY talks to Santiago José Castro Agudelo, Rector of Universidad La Gran Colombia, on providing first-rate affordable education, constantly innovating whilst remaining true to one's values, and changing Colombia's risk-adverse culture.
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Andres Hernandez, General Manager, Mareauto Colombia S.A.S,
TBY talks to Andres Hernandez, General Manager of Mareauto Colombia S.A.S, AVIS Colombia, on outgrowing the market by legions, providing customers with an unforgettable experience, and offering a timeless premium service.
read articleReview
City of Gold
Colombia's regulatory policies are generally regarded as welcoming to foreign investment, as seen by the World Bank's 2018 Doing Business report, which ranked the country's business environment 59th globally. Chief among the country's appeal to foreign investors are its stable political and economic system, rich natural resources, and geographically important location at the crossroads of two oceans and continents.
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