CITY OF DREAMS
TBY talks to Ana María Badel, Executive Director of ProBarranquilla, on building up the city's value proposition, openness to transformation, and work to attract both local and foreign investment.
BIOGRAPHY
Ana María Badel's work and commitment to the development of Barranquilla began from the District Mayor's Office, where she served as Advisor to the Special Projects Management of that entity. Since September 2011, it has been part of ProBarranquilla, the entity in charge of connecting Barranquilla and the Atlantic with the global economy. She started as an Investment Promotion Coordinator, promoting investment in the city and the department and supporting facilitation in the installation and expansion processes of investors in the region. Badel is the Executive Director of ProBarranquilla. Since 2013, the entity has supported more than 300 investment projects in the Atlantic, between installed and expanded.What are the main highlights of 2017 for ProBarranquilla?
ProBarranquilla, like in other sectors, needs to continually revamp and update itself to continue contributing to the development of the region and the country. We have done this traditionally with attractions and amusement; however, now we have the great project of venturing into other strategic areas in this region to make Barranquilla more visible and promote the city. We want to convey the history of Barranquilla to local and international visitors. We want to explain what is happening here, the investment opportunities, the quality of life, and the feelings of pride and belonging in Barranquilla. We are working hard not only to attract investment but also to attract national and international events such as fairs and conventions related to the city's most successful industries. The economic spillover of these events helps to generate business. We also have exciting challenges; we want to move forward and be the pioneers in Colombia in attracting human talent. We will achieve this goal so long as the city has a value proposition that responds to the needs of this human talent. This proposal should consider cultural and educational issues, open areas, security, and everything else that is definitive when it comes to deciding where to live and work
What are the most important attractions of Barranquilla for local and international investors interested in the region?
Barranquilla is a multicultural and migrant port city. It is open to national and foreign investment. Investors who have come here have not encountered resistance, and that is key. However, the most important thing is that Barranquilla is open to transformation. The public and private sectors can work to transform the city. We can see this in the low level of unemployment, high public investment per capita, and significant infrastructure. Barranquilla is a long-term city, and this perspective affects the city in economic, cultural and social aspects, improving the quality of life and social cohesion. Investors find favorable spaces for business, free zones, industrial parks, and ports. In addition, they see excellent human resources, bilingualism, and a city that is committed to positioning itself and taking the business forward.
How has ProBarranquilla worked to promote the city abroad?
They are not missions pointing to a single result nor are they linked to a unique ProBarranquilla strategy. The missions have different objectives, and we have an extremely dedicated team committed to this work to identify sectors and opportunities. Some missions go to events to talk with investors who are evaluating investment opportunities in Latin America; other missions are in charge of completing work to identify and strengthen sectors we want to develop. Barranquilla as a city has a clear commitment to become a complete platform that provides services to the industry to the extent that we have decided to explore areas beyond the Caribbean Sea. ProBarranquilla is part of the board of directors of World Association of Investment Promotion Agencies (WAIPA), and we represent the Latin American investment agencies. WAIPA also has offices in Geneva and Turkey.
What are your goals for 2018?
ProBarranquilla wants to promote international cooperation. We focus on attracting national and international investment. We also want to help local companies expand to develop urban transformation. The sectors with the greatest potential are renewable energy, offshore, chemical industry, plastics, mechanics, and agroindustry.
CITY OF DREAMS
TABLE OF CONTENTS
Guest Speaker
François-Philippe Champagne, Minister of International Trade, Canada
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Juan Gabriel Pérez, Executive Director, Invest in Bogotá
TBY talks to Juan Gabriel Pérez, Executive Director of Invest in Bogotá, on rounding a turning point, the opportunities for foreign investment in infrastructural PPPs, and finding the perfect investors for adding value on a local scale.
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Patricia Tovar, Executive Director, Colombian British Chamber of Commerce (Britcham)
TBY talks to Patricia Tovar, Executive Director of Colombian British Chamber of Commerce (Britcham), on finding new strategies in trying times, supporting Colombians investing in the UK, and the rising importance of ecotourism.
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Orlando Velandia Sepúlveda, President, Agencia Nacional de Hidrocarburos (ANH)
TBY talks to Orlando Velandia Sepúlveda, President of Agencia Nacional de Hidrocarburos (ANH), on Tax Refund Certificates, developing pedagogical programs, and the Territorial Strategy of Hydrocarbons.
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Diego León Vélez Velásquez, General Manager, Ingeniería y Gestión Administrativa (IGGA)
TBY talks to Diego León Vélez Velásquez, General Manager of Ingeniería y Gestión Administrativa (IGGA), on predial management, virtual technical file, and working with different economic models.
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Iván Herrera, Vice President , Business Solutions and Government of Huawei Colombia
TBY talks to Iván Herrera, Vice President of Business Solutions and Government of Huawei Colombia, and Cao Wei, Country Manager of Consumer Business Group of Huawei Colombia, on their growth plans for the country.
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Carlos Alberto García Montes, General Director, National Institute of Roads (INVIAS)
TBY talks to Carlos Alberto García Montes, General Director of the National Institute of Roads (INVIAS), on developing Colombia's road networks, linking intermodal transport, and establishing private partnerships.
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María del Carmen Araujo Grijalva, Executive President, Hidalgo e Hidalgo (HeH) Colombia
TBY talks to María del Carmen Araujo Grijalva, Executive President of Hidalgo e Hidalgo (HeH) Colombia, on contributing to productivity and growth in Colombia, working closely with local communities, and areas of opportunity.
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Santiago José Castro Agudelo, Rector, Universidad La Gran Colombia
TBY talks to Santiago José Castro Agudelo, Rector of Universidad La Gran Colombia, on providing first-rate affordable education, constantly innovating whilst remaining true to one's values, and changing Colombia's risk-adverse culture.
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Andres Hernandez, General Manager, Mareauto Colombia S.A.S,
TBY talks to Andres Hernandez, General Manager of Mareauto Colombia S.A.S, AVIS Colombia, on outgrowing the market by legions, providing customers with an unforgettable experience, and offering a timeless premium service.
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City of Gold
Colombia's regulatory policies are generally regarded as welcoming to foreign investment, as seen by the World Bank's 2018 Doing Business report, which ranked the country's business environment 59th globally. Chief among the country's appeal to foreign investors are its stable political and economic system, rich natural resources, and geographically important location at the crossroads of two oceans and continents.
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