IMAGINE WHAT IS POSSIBLE
TBY talks to HE Juan Manuel Santos Calderón, President of Colombia, on boosting ties across Latin America and making Colombia a top destination to do business.

BIOGRAPHY
HE Juan Manuel Santos Calderón graduated from the Naval School of Cartagena in 1969 and continued in the Colombian Navy, obtaining a Bachelor’s degree and graduating as a Naval Cadet. After leaving the Navy, he attended the University of Kansas, graduating in 1973 with a Bachelor’s degree in economics and business administration and went on to receive an MSc in economic development from the London School of Economics and another in law and diplomacy from the Fletcher School of Law and Diplomacy at Tufts University. He has worked as Chief Executive of the Colombian Coffee Delegation to the International Coffee Organization and Sub-Director of his family-owned newspaper, El Tiempo. Under President César Gaviria he acted as Minister of Foreign Trade. In 2006 he became Minister of Defense, before being elected President in June 2010.During the Summit of the Americas 2015, you raised several notions of Pan-American policymaking on behalf of Colombia based on respect and education. What is your vision for creating greater harmony and equality on the continent through education?
I believe there is a greater conscience throughout the hemisphere of the crucial role that education must play in the development of our nations. It is a common understanding that without education we cannot prosper or have more equal societies; this leads to constructive conversations about common purposes that put some of the old debates behind us. In Latin America specifically we simply haven't done enough to harness the talents of our citizens and we must cooperate amongst ourselves and with others in order to leap forward. The world is not content to wait for us to catch up. This spirit was certainly reflected at the most recent Summit. Colombia proposed the creation of an Inter-American Education System that could support governments in formulating policies to significantly improve the quality of education and increase investments in knowledge, science, and technology. Our proposal was well received at the summit to the extent that the OAS, the Inter-American Development Bank (IADB) and the Latin American Development Bank (CAF) all signed a letter of intent, in which they agreed to promptly put in motion the actions needed to move forward on this initiative.
One of your re-election pledges was to lead the way to accession of the OECD. In what policy areas will convergence with the requirements prove the most challenging, and how do you intend to overcome these obstacles?
Colombia has registered significant progress across all the policy areas in the accession process and we are optimistic that we will be ready by the end of this year. Clearly, there are some policy reforms that tend to be more difficult to carry out than others such as taxes and health because they may require new legislation or a broader consensus. Our government has taken on the task of communicating and engaging with all sectors of society and with the Colombian people to explain the long-term benefits of adopting best practices recommended by the OECD. We have found that these efforts have been successful in galvanizing support for most reforms that we believe will make our country more modern, transparent, and innovative.
One of your domestic strategies for reducing regional discrepancies in productivity, representation, and equality is championed by the President in the Regions initiative. What are the main pillars of this strategy?
This administration has focused on Colombia's regions since our first day in office. We set about working on reducing poverty, improving education, building new houses, and providing basic services like water and energy to people in areas that had been neglected for decades. But we also understood that Colombia's regions have enormous economic potential that must be unleashed over the long term. And so, we have also focused on creating the right conditions for sustainable development and prosperity, for instance by building next-generation highways, bridges, airports, and ports, and by connecting every municipality to broadband internet. Through the President in the Regions program I am able to closely follow up on hundreds of initiatives and be accountable to the Colombian people.
You have recently estimated the cost of the peace process at COP54 billion over the next 10 years. Which stages and mechanisms of the peace process are most challenging for the state to address, for financial reasons and in terms of required structural adjustments to the economy?
There are many challenges that will need to be addressed the day after a peace agreement is signed. Many of those will take years to resolve, but one particular area will require extraordinary efforts, including the sustainable development of our rural areas and the investments required to create a world-class agro-industrial sector; these are inexorably linked. The conflict has negatively impacted our ability to do both and the social and economic opportunity costs have been staggering. In addition, these are complex issues that must be dealt with in a sensible manner. But on the upside, according to the FAO, Colombia is one of only eight countries in the world that can significantly increase its food production. Most foreigners don't realize how vast Colombia is territorially; larger than Spain and France put together, so both the challenge and the opportunity are great. We have already begun putting the structures and resources into place that will put us on the right path. We are confident that in 10 years, Colombia's economy will have become structurally more diversified, not just in terms of agricultural production, but also in high-value exports based on science, technology, and innovation.
Taxes generated from impuesto patrimonio will reach approximately COP8-10 billion annually. How will this tax be distributed and how do you perceive this impacting international investment dynamics in the country?
Last August in my inauguration speech, I put forth three strategic priorities for Colombia over the next decade; a country at peace, with equity, and the most educated nation in Latin America. My job in these four years is to put Colombia on an irreversible path toward these objectives. Our investments in the National Development Plan reflect those priorities. We cannot be a country at peace if there is inequality. Long-term inequality can only be eradicated through education. And a highly educated nation is much less prone to resort to violence in a globalized world. This is a virtuous cycle that will make Colombia an even more attractive place for international investors. If we are already one of the best managed economies in the world and foreign investment is pouring in by the billions without having ended the conflict, one can only imagine what is possible in the Colombia that we want to be by 2025.

TABLE OF CONTENTS
Interview
María Claudia Páez, Executive Chairman, Cámara de Comercio de Cartagena
TBY talks to María Claudia Páez, Executive Chairman of Cámara de Comercio de Cartagena, on developing international partnerships, what to expect from new development projects, and helping local business succeed in the global market place.
read articleInterview
Juan Pablo Córdoba Garcés, President, Bolsa de Valores de Colombia
TBY talks to, Juan Pablo Córdoba Garcés, President, Bolsa de Valores de Colombia, on investment strategies in the context of depressed commodity prices, and efforts to foster the right conditions for institutional and private investors in the country.
read articleInterview
Alberto Samuel Yohai, President, Colombian Chamber of Information Technology and Telecommunications
TBY talks to Alberto Samuel Yohai, President of the Colombian Chamber of Information Technology and Telecommunications, on the organization's role in the ICT sector, coordinating with the Ministry of ICT, and important developments in the sector.
read articleFocus: INTERNET OF THINGS
Life is a Highway
During times of unpredictable fluctuations in commodity and energy prices in Latin America and the world's emerging markets, awareness is growing about the potential of the ongoing technological revolution known as the Internet of Things (IoT), or most recently, the Internet of Everything (IoE), as a clear pathway to future development and gains in efficiency.
read articleFocus: Magdalena River Concession
The General in His Labyrinth
The River Magdalena is scheduled for a grand transformation, this infrastructural project will not only change the entire dynamic of trade domestically in Colombia, but the $1 billion megaproject will also determine how the country trades internationally.
read articleInterview
Luis Fernando Andrade Moreno, President, Agencia Nacional de Infraestructura (ANI)
TBY talks to Luis Fernando Andrade Moreno, President of Agencia Nacional de Infraestructura (ANI), on the interplay between politics and economics, 4G projects, and important new regulatory developments.
read articleFocus: Construction 4G
Can’t Stop, Won’t Stop
The pledge to improve the country's roads and intercity infrastructure was one of the most important promises made during Santos' re-election campaign. Vice-President Germán Vargas Lleras has been a force of nature in moving forward with the contracts.
read articleInterview
Aurelio Iragorri Valencia, Minister , Agriculture and Rural Development
TBY talks to Aurelio Iragorri Valencia, Minister of Agriculture and Rural Development, on integrating rural farmers into the national economy, regional disparities, and the recent success of Colombian agricultural exports.
read articleInterview
Olaf Hektoen, Director of Latin America, Yara International ASA
TBY talks to Olaf Hektoen, Director of Latin America (with the exception of Brazil) for Yara International ASA, on corporate restructuring, increasing productivity and profitability for farmers, and improving financing in the sector.
read articleColumn
Francisco De Paula Gómez, Executive President of Corporate Information, Association of Pharmaceutical Laboratories Research and Development (AFIDRO)
TBY talks to Francisco De Paula Gómez, Executive President of Corporate Information, Association of Pharmaceutical Laboratories Research and Development (AFIDRO), on clinical trials.
read articleInterview
Iván Enrique Ramos Calderón, Rector, Universidad del Valle
TBY Talks to Iván Enrique Ramos Calderón, Rector of Universidad del Valle, on pushing into new areas of research, development collaborations with the automotive sector, and creating a learinging environment for students.
read articleInterview
Rosalba Montoya Pereira, Andean Regional Director, Manpower Group
TBY talks to Rosalba Montoya Pereira, Andean Regional Director of Manpower Group, on their international mergers, putting the right people in the right positions, and the importance of diversity in the workplace.
read article