Mizah, Madayn's marketing arm, aims to increase investment into industrial cities and provide modern marketing solutions.
The Public Establishment for Industrial Estates, today known as Madayn, has been creating a new industrial revolution in the Sultanate of Oman in recent years. It has gained an economic dimension through the institutional transformation. It has turned Oman into a leading regional center of manufacturing, information and communication technology, innovation, and entrepreneurial excellence.
The initiative is considered a success due to the number of projects, volume of investments, and the amount of Omani employees working at the organization. One of the core values of Madayn is its focus on people, as it invests in its employees and emphasizes developing skills through professional training programs.
Apart from this, Madayn is strongly committed with Oman Vision 2040 and to the country’s growth, so one of the main objectives is the attraction of foreign investments to the sultanate.Due to this fact, in 2019 Madayn established a partnership between Oman Investment & Development Holding Company and Mubadrah and Al-Shumookh Investment and Services Company to create Mizah For Marketing and Business Development Company, the marketing arm of Madayn. The purpose of this agency is the attraction of investments to Madayn’s industrial cities and to provide integrated support and modern marketing solutions to new and existing investors. It is focused on helping companies to make strategic advancements and to innovate, as well as enabling them to transform from offline to online, from single channel to multichannel marketing, all done with the guarantee of an experienced team and continuous technical support.
Through a wide range of service provisions, including web and app design, social media management, event planning, video production, branding, and e-magazine services, Mizah aims to be a market leader and a major player in marketing in the Middle East, always in line with the objectives of Oman Vision 2040.
Based on its core values of excellence, innovation, communication, commitment, and transparency, Mizah helps companies and SMEs to launch their businesses through the assistance of highly qualified Omani personnel with highly valued skills to implement effective services.