Economy

Driving the Market

Audi is one of the most dynamically developing automobile brands in Azerbaijan, represented by “European Cars Ltd“ since 2012.

Audi has started the construction of its new terminal in Baku. It is expected to be the one of the most lavish automobile showrooms in the city, highly convenient, comfortable for Audi fans, and pleasing for customers. Designed for 18 automobiles, the special lighting system will prevent the sun from affecting the customers’ vision when looking at the cars’ color.

The new terminal will set its service and after sales transaction standards to those in Europe and the US. Audi Service is equipped with the newest technologies and qualified staff. Modern systems make quicker diagnostics, which increase the number of customers served simultaneously. New campaigns and free services will be continuously organized for Audi customers.

In 2014, Audi’s share of the car market in Azerbaijan was significant, and it had its best performance ever in 2014 in terms of sales. The brand now plans to increase its sales and service volume over 2015. Changes are also expected in the current model range of the Audi brand. The new Audi A6, which was presented in the early part of 2015, is overtaking competitive models by a range of parameters, including its competitive price tags.

Audi engineers increased the engine power output while decreasing its volume in order to shorten fuel consumption and reduce the damage caused to the environment. For example, the new A6’s 2.0 TFSI engine has 252 horsepower. The next generation S-tronik transmission is specifically engineered for A6 models and increased its dynamics. Furthermore, the updated A7 Sportback was presented to the market this year. It combines elements of the business and sport car with two engine variations. The 3.0 TFSI engine has been updated up to 333 horsepower, while 2.0 TFSI was strengthened to 252 horsepower. This engine helps to reduce the price, which makes it more convenient. A high annual sales volume is also expected as a result for 2015. The new Q7 models are now anxiously expected by the end of the year in Azerbaijan. The Q7 is changing its design and performance parameters, and has become the new design icon among its competitors.

Audi had proved itself in almost every car racing competitions. Audi Center Baku will support Formula One racing as well, which is an important event for the city in 2016. Audi is also participating in Le Mans race with its R18 e-tron quattro model every year. This model is equipped with 3.7lt diesel engine; additionally, two electric engines move the front wheels. The Audi team has won 13 times in a row and expectations are high for the team again this year.

Audi engineers presented the new version of R18 quattro model in 2015. The new model, which has the latest aerodynamic elements and hybrid power settings, will participate in the next Le Mans race. The motor-generator is located in the front axle, and it produces 270 horsepower, which is 40 horsepower more that the previous version. Combined with a six-cylinder diesel engine, the automobile has 830 horsepower in total. According to the Audi team, the new R18 is 17% more powerful and fuel consumption is up to 2.5lt lower.

Audi is always a strong competitor in the car market, especially in Azerbaijan. Audi brand’s quality is undeniable and the cars’ high quality and competitive capacity continue to give it an edge in the market. The last decade’s steady development in Azerbaijan has had a positive impact on car market directly. Audi Azerbaijan states with certainty that our President, HE Ilham Aliyev, has fully supported the economy of the country and the car sector in particular. Therefore, the company highly appreciates the President’s efforts, and is confident that Azerbaijan will experience further and constant development in the economy and the automotive industry.

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