THE OTHER SIDE
Our brand is the best-known rice brand in Turkey and has been well received for about seven years. Our goal is to introduce something different to the sector. We wish to offer pre-cooked rice blended with vegetables and are planning to move to that side of the retail market.
In 2011, Turkey’s total production was very close to 900,000 tons, which is number two in Europe after Italy, a country that produces around 1.6 million tons. This was one factor that led us to building a factory in the Tekirdağ region.
In the near future, Turkey will be one of the largest agricultural producers in the world. If enough attention is given to the sector, then I believe it can develop and grow into a major agricultural center in the region.
TO THE TOP
Per capita income is growing and consumption habits are changing, signifying a big opportunity for organic production. We have the capacity to bring sales from zero all the way to the top.
KEEP ON FARMING
What we are conveying to the ministry is that it should support the farmers, not the industrial companies. There is a huge emigration out of Anatolian villages at the moment, and one of the best ways to keep people in the villages is to draw them to organic farming.
Our goal is to raise consciousness in the market so that we can increase demand. This will help the farmers. Approximately 90% of organic milk in Turkey is produced by our farmers and company. If we can assume the same long-term growth rates for Turkey as in the UK, then I foresee us reaching around a 14% market share within 15 years.
CHALLENGES & GOALS
During the 2001 economic crisis, we began developing solutions to boost the growth of tomatoes. Our developments helped the crop produce more fruit and nutrients than ever before. Every second there is a challenge and a goal, and we put maximum effort into every step.
Since 1987 the country has improved greatly, and we now have huge faith in it. The government helps R&D companies, and we feel honored to receive this support. Our infrastructure is ready for these investments, and we are the exclusive producers of our goods.
ONE, TWO, THREE
We produce value-added products that are more profitable. Many of the products we produce are innovations. We work first for ourselves, second for the country as a whole, and third for people of every economic and social class.
Since white meat is an affordable, healthy, and reliable protein source, it has been sought after very heavily in recent years. Per capita consumption, which was 13.8 kilograms in 2006, increased to 18.8 kilograms in 2011.
We offer 30 types of products to our customers in almost 250 varieties. Thus, we can satisfy the demands of many types of customers. We have become a part of a lifestyle change through the demand for further-processed products as well as chicken meat.
We continue to expand our current facilities with additional investments. We now have the best and most state-of-the-art facilities in Turkey, including a new cutting department and processing facility.
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