Shell has been a part of Turkey’s growth and development since 1923, the year of the establishment of the Turkish Republic. Turkey has a very important place in Shell’s history and in its future plans. As we often emphasize, Shell believes in Turkey’s socio-economic dynamics, qualified work force, and in its great growth potential. Shell follows Turkey’s momentum with pleasure and supports its growth with its investments. Turkey has a very strategic geographic location between oil and gas resources and major markets. We strongly believe that our recent partnerships in oil exploration will only enhance this position. In short, Shell will continue being a long-term, trusted, and strong investor in Turkey. Total automotive fuel consumption in Turkey, including gasoline, diesel, and AutoLPG, increased by 4.4% in 2011 over 2010 and reached 24.8 million cubic meters. It is foreseen that the market will continue to grow parallel to the increasing amount of cars in Turkey and the growth in the economy. Turkey has a very high energy demand growth rate and it is located right between major oil and gas resources and major markets. Turkey’s biggest advantage for further investments is its strong and sustained economic growth and stability in the recent years. This drives demand growth for energy and investment potential.
Turkey is very important for Lukoil because it is an important link in the chain of the company’s global logistics system. The products we produce in Turkey can be easily imported and sold within the country, which is producing at a deficit. We really believe in Turkey and will continue investing and expanding here. Turkey fits our international retail and refining network perfectly, and that’s why we’re here. Through the purchase of Akpet, Lukoil’s position in Turkey has significantly changed. However, changes in legislation have had an impact. Contracts that were signed for 15 years became invalid, and we had to resign them for five-year terms. Not only has this significantly decreased the value of the system, but it has also brought about a number of issues, such as an imbalance between the obligations and rights of key players within the dealership network model. We’re still optimistic and trying to do our best to have a profitable business here. In fact, 70% of our business in Turkey is retail. The rest is allocated toward the distribution sales business. Since new legislation was passed in 2010, we have been able to sell directly to distribution companies operating in the wholesale market. Lukoil also sells jet fuel to aviation companies throughout Turkey, especially in Antalya, where we have good infrastructure. Here in Turkey we have a blending plant in Aliağa in Izmir with a capacity of 12,000 tons, and we produce lubricants there.
OMV aims to be a focused, integrated oil and gas company with improved overall profitability and strong growth. The strengthening of OMV’s shareholding in Petrol Ofisi not only demonstrates the importance of Turkey for OMV, but also strengthens OMV Petrol Ofisi’s strategic position as a leading brand in Turkey’s industry. As a leading fuel company in Turkey, with a long-established standing and reputation, Petrol Ofisi is well known for its commitment to its customers and employees. OMV Petrol Ofisi cares for its customers and provides the best fuel product efficiency that supports Turkey’s economic growth and expands the energy market. Customer focus is at the heart of our strategy in 2012. Car penetration in Turkey is expected to increase from 102 per 1,000 people in 2010 to 123 per 1,000 in 2014, and we want to be the standard bearer for the ultimate customer retail experience. We will be raising our customer service standards to be exemplary within the industry, not only encouraging customer loyalty, but also improving the customer’s filling station experience with a variety of offers. Similarly, we expect oil product demand in general in Turkey to increase by 27% between 2010 and 2021, and that Turkey will be the fourth largest gas market in Europe by 2020. The integrated solutions of OMV Turkey will be well positioned to capitalize on this market trend.
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