CHANGING THE RULES
Over the last two years, the main indicator of business has been the Customs Union; the economic integration of Kazakhstan with Russia and Belarus. Since January 1, 2010, this union has been changing the rules of the game.
FULL OF HOPE
The government initiated a new road map for 2020, which aims to diversify the economy and attract new investments to the country. There are also new free economic zone and industrial zone projects. With the high oil and commodity prices, we are full of hope for Kazakhstan’s economy and construction sector.
We believe in this country, we believe in the leadership of this country and we invested in this country. We still continue to invest. We increase our production capacity every year.
PICKING UP SPEED
It’s always nice to have a big population and a large demand for industrial development. In Kazakhstan, industry is distributed around the country in various pockets, and a lot of cargo is moved by rail. However, the road industry is beginning to increase slowly.
Our business comes predominantly from international transport. Many companies are investing in new technology to be able to drive into Europe, and in order to do that they need to meet the Euro 4 emission standard as a minimum.
FINDING THE MARKET
In the future we’ll probably have a presence in the west of the country. We have to look at how to position ourselves strategically and correctly for our partners. This is our fourth year and we’re still learning the market—Volvo is still trying to understand where our major customers are.
WORK THIS WAY
Right now we have almost 150 people working for us. Our approach has increased our mining business four fold in about five years. In numbers, our market share increase from 40% to 50% in terms of product sales, and we also grew our customer support service business considerably.
Our loyal customers never think of another option; they think we are the best and will stay with us even if there is another attractive option.
AS A TEAM
In mining, most of the service companies are serving companies from their branch locations, and mining customers are far away from the cities. What we did was open offices and workshops at their facilities. We allowed our people to work on location, and they ended up working as a team with the customers.
© The Business Year