After 25 years, we are experiencing an annual turnover of more than $130 million. In 2011, we reached $125 million, working in three main areas: audio/video, games, and books. Meloman is the exclusive distributor for all six of the major Hollywood film studios, and we also have the exclusive rights to sell home videos in Azerbaijan, Uzbekistan, and Kyrgyzstan.
Now that we can monitor our sales online, we have a huge advantage. We signed our first contract in 2001 with Sony Columbia, and in 2009 Meloman signed with our latest Hollywood film major, 20th Century Fox.
We owe our success to our foreign partners, who supported us in developing a network across the country and giving us the skills to sell products through distribution chains. In terms of country of origin, 15%-20% of our products are produced in Kazakhstan, 14% are Russian, and the remainder comes from Hollywood.
We registered 90% growth in 2011, as a result of our hard work and the projects we have carried out within the company. Most importantly, we are conducting business very consciously, as we designed a budget based on a planned development strategy.
Kazakhstan is a very large country with a low population density. Consumer behavior changes from region to region. While people in the South like to bargain, Western consumers enter the store and buy goods at their marked price.
There is a large increase in the demand for computer technology and smart phones. Products such as iPads and Samsung Galaxy Tabs are revolutionizing the way people think; users now have an unlimited resource for information.
The past year has been revealing for us in many respects. We have achieved excellent results, which was made possible by the optimal combination of aggressive marketing strategies and the ongoing monitoring of the quality of our products.
Each of our new projects is an event in terms of innovation. Each one of our offerings is the result of the hard work of a team of specialists. That is why we are confident in our business; we personally inspect the quality of our products.
3D & SMART
Our company is currently focused on the development and implementation of innovative technology. In particular, our goal today is world leadership in 3D and smart technologies. This applies to the company’s positioning in the global and local market place.
© The Business Year