Café is an international word that everybody can understand. In Spanish, café means coffee, which is known today as the catalyst of the Industrial Revolution. This is a very important word, uniting cultures from different people all over the world. Put together, we created the Café Cultura, which evokes the image of people sitting around a table, talking about a variety of topics such as literature and politics.
ALL FOR SALE
Everything that we have in Café Cultura is made in Quito by hand. We perfected the idea of a boutique hotel; these handicrafts can also be purchased. The lamps, glasses, base plates, and tables are all for sale—everything is made here by highly qualified artisans.
Traditionally, our clientele is comprised of people with the means to pay high prices, but prefer to stay with us because of what we are about, including our very engaging team of young individuals. The team truly provides a personalized service. We treat our guests like friends.
We operate hotels in Cartagena and Quito, but Dann is planning to expand operations to other cities in the region. However, the Dann Carlton hotels are normally designed for business and leisure travelers.
ATTENTION TO DETAILS
I believe that the small details are very much appreciated during the days our clients stay with us. Therefore, we make constant efforts to cater to our guests’ needs. This allows us to improve every day. We offer smart and fast transportation solutions at all times, offering our visitors the type of room and service they request and expect.
APPROACH TO STYLE
Our approach to style is different compared to other hotels. The company has always aimed for a signature look in our hotels, which is mainly seen in the newly refurbished guest rooms. However, style and decoration evolve fast, so the most important factor today is comfort.
We have prioritized upgrading the hotel so that we can begin targeting the luxury sector. At the moment, we are still small, with only 50 rooms, but the project could grow to 100 rooms, and there will be a medical center established across the street. This will help support the growth of the hotel.
There is a growing market for luxury accommodations in Guayaquil. There is a lull in the market right now, but we are working with the Guayaquil Bureau of Conventions to build business in Ecuador. Whenever there is a convention, it is good business for all the hotels.
FROM THE GROUND UP
Many hotels in Guayaquil are franchises that are part of international brands. That is the easy way to go about building a hotel business. We want to build our own brand from the ground up. Right now, there is no Ecuadorean hotel brand with the ability to compete nationally or internationally. We want to build a national brand with international links to fill this gap in the market.
FEELING THE INFLUENCE
Six years ago, we opted for the Mercure Hotel brand to expand the hotel’s international image. Previously, the hotel’s name was very domestic: Alameda Real. The rebranding of the hotel has opened it up to the world. The Ecuadorean market, especially in Quito, has begun to feel the influence of international brands.
A WIDE RANGE
Half of our clients are visiting Ecuador for corporate reasons, and the other 50% are leisure customers. The leisure clients are generally retired couples from the US or Europe on a second honeymoon. Ecuador attracts a wide range of tourists because of the diversity of its regions.
We have conference rooms, event and convention halls, a bar area, and a lounge area where guests can relax, read, or wait. We have common areas for relaxation, with features such as water fountains and reading areas. There is also a gym on the fifth floor of the hotel.
© The Business Year