Zones dedicated to the ICT, education, and media sectors were established at the same time, in line with the idea of building a knowledge-based economy in Dubai. The idea of a media zone was not new; when Dubai Media City was established, similar zones had already been launched in locations such as Jordan and Egypt.
In general, it is very important for us to keep the ICT infrastructure up to date. We are a leader in terms of fiber-optic distribution within the UAE, and that is an advantage. Within Dubai Media City, we are continually working with our telecommunications partner to provide the community with premium services, such as high-speed bandwidth.
We continue upgrading our equipment, because what was useful 10 years ago is not effective today, especially in terms of online content and digital media. We are working closely with the government to enhance these upgrades.
MALEK SULTAN AL MALEK
We had to invest in our ICT department, and so we created our own telecoms department within the free zone to specifically serve our partners directly. For example, we temporarily deployed a state-of-the-art platform by Cisco, and we were the largest community using IP telephony at that time.
SPACE FOR CHANGE
Today, we have more than 1,300 ICT players operating within Dubai Internet City. We had to plan the right environment for those ICT companies, and in just 10 years we’ve been very successful in attracting almost all of the key players. Every year we review the industry’s requirements and provide space for change.
We are fostering innovation by establishing the telecommunications center, subsidizing services for young entrepreneurs, and soon we will be announcing other packages for locals who want to get started.
We are focused on the service aspect of the industry. The last survey we conducted revealed that 97% of our clients would recommend us to other clients. We are very proud of this. Secondly, we aim to deliver IT processes, and we are world class in this respect.
The buzzword for a number of years has been cloud computing. However, we are in the early stages of adopting this technology. The SME segment is much faster on the uptake, especially for software services. We are also seeing the adoption of hardware-related components of infrastructure.
TAILORED FOR SMEs
We have a new initiative for SMEs, which are enjoying huge growth in the UAE. We have a tailored offering for these mid-sized companies to begin producing and operating more efficiently.
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